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By
Simply Bitcoin
September 29, 2026
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0
Min Read

Ric Edelman Says $500,000 Bitcoin by 2030 Just Needs 1% of the World's Money

Two of the louder voices at this week's Bitcoin Treasuries Conference in New York landed on the same number: $500,000 Bitcoin by 2030.

Financial adviser Ric Edelman, founder of Edelman Financial Engines, reiterated the target on stage Monday, calling Bitcoin the best-performing asset class since its creation and saying he sees no reason for that to change in the foreseeable future. Strive CEO Matt Cole, who has made the same call in recent interviews, agreed with him directly during their conversation on stage.

THE MATH BEHIND THE NUMBER

Edelman's case isn't a chart pattern or a cycle theory. It's an allocation problem. If the owners of the world's stocks, bonds, real estate, gold and oil put just 1% of that wealth into Bitcoin, he argues, the resulting demand implies a price near $500,000 per coin. Double the allocation to 2%, and the math points toward $1 million. Edelman has made this same case since at least February, when he described it as the conservative end of a range of forecasts that run as high as $2 million to $5 million from more aggressive voices in the industry.

WHY COLE THINKS THE FLOOR IS ALREADY HIGHER

Cole's contribution to the conversation was about why he thinks Bitcoin's downside has already gotten shallower. He pointed to this cycle's drawdown, which he put at 54% from the highs, as evidence that institutional buyers are now stepping in well before a crash reaches the 80% declines Bitcoin saw in past cycles. In his view, that shift comes from the sheer amount of institutional capital now positioned to buy a dip rather than run from one, a dynamic he has separately tied to his broader thesis that Washington will not address its debt load until something in the financial system breaks.

A CONSERVATIVE CALL, BY EDELMAN'S OWN DESCRIPTION

Edelman has been explicit that he considers his own number cautious. Other forecasts circulating in the same rooms go well beyond his, and he has argued that the difference usually comes down to whether the person making the call shows the assumptions behind it. His allocation math is simple enough to check: it rises or falls with how much of the world's money actually moves into Bitcoin, the same bet every institution now weighing a position is making, whether they put a number on it or not.

This story comes from the Simply Bitcoin Live show. Watch the full episode.

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